Responsibility leads to sustainability

35% of Toys Are Abandoned Within the First Month. What Does That Tell Us?

Every year, parents around the world invest time, love, and money in search of the “perfect toy” one that sparks imagination, builds skills, and brings joy day after day. Yet, research shows that about 35% of toys are abandoned within the first month of receiving them.

Why does this happen?

In today's world, children are surrounded by overwhelming stimulation—bright colors, flashing lights, interactive buttons, animations, and sounds.
And despite all this effort to grab attention... that interest fades quickly.

• The toy offers no sustainable engagement or long-term learning value
• It doesn’t inspire creativity, exploration, or independent thinking
• Children are bombarded with too many choices and they lose focus

What actually keeps a child’s attention?

According to modern educators and child psychologists, the toys that engage children the longest and most meaningfully are:

• Open-ended toys – allowing for multiple ways to play, imagine, and explore
• Development-oriented materials like shape sorters, tracing boards, number displays, or cursive writing guides
• Montessori or STEM inspired tools that build hands-on skills, logic, and confidence
• Sustainably made toys that feel like an intentional, responsible choice for parents

Because every toy we design is created with one mission:
To be meaningful. Beautiful. And made to last not to be forgotten.

they support cognitive development, fine motor skills, and curiosity day after day. Less clutter. More purpose.